Case overview
In 2014, Giovanni Silva’s personal experience with a rare illness inspired him to create PatientCommunityOnline.com, a telehealth platform connecting patients with medical professionals and peers. To realize his vision, Silva partnered with Leaders of Healthcare.
Key Opinion Leaders: The Cornerstone
Leaders of Healthcare placed a strategic emphasis on leveraging key opinion leaders (KOLs) to propel PatientCommunityOnline.com’s success. This strategy played a crucial role in attracting early investors and establishing the platform’s credibility.