TAARA Antimicrobial Medical Uniform Launch

Case overview

TAARA, a new brand of designer scrubs for healthcare professionals, sought to establish itself as a leading provider in the industry. To achieve this goal, they partnered with Leaders of Healthcare.

Involvement

Social Media Healthcare Influencers

Medical Uniform Company Launch

Hospital Contracting

eCommerce Webiste

Leveraging Healthcare Professionals on Social Media

One of the key strategies employed by Leaders of Healthcare was to utilize healthcare professionals on social media to promote TAARA. By featuring doctors and nurses in engaging content, the campaign aimed to connect directly with the target audience and build trust in the brand.

Content Creation: Leaders of Healthcare produced high-quality content, including videos, images, and blog posts, featuring healthcare professionals wearing TAARA scrubs.

Social Media Marketing: The firm managed TAARA's social media channels, posting engaging content and interacting with followers.

Influencer Partnerships: Leaders of Healthcare collaborated with healthcare influencers to create sponsored content and promote TAARA to their followers.

The Results

The campaign was a resounding success, resulting in:

2m+

Professionals reached on social media

$900k

Sales at DTC site launch

50+

Contracted clinics and hospitals